{"id":10757,"date":"2022-08-16T13:07:56","date_gmt":"2022-08-16T18:07:56","guid":{"rendered":"https:\/\/contrastes.com.co\/digital\/?p=10757"},"modified":"2022-08-16T13:07:56","modified_gmt":"2022-08-16T18:07:56","slug":"sic-sanciono-con-multa-de-2-463-millones-a-claro-por-publicidad-enganosa","status":"publish","type":"post","link":"https:\/\/contrastes.com.co\/web\/2022\/08\/16\/sic-sanciono-con-multa-de-2-463-millones-a-claro-por-publicidad-enganosa\/","title":{"rendered":"SIC sancion\u00f3 con multa de $2.463 millones a Claro por publicidad enga\u00f1osa"},"content":{"rendered":"<p><strong>*SIC sancion\u00f3 con multa de $2.463 millones a Claro por publicidad enga\u00f1osa<\/strong><\/p>\n<blockquote><p><strong>De acuerdo con la Super, la compa\u00f1\u00eda indujo en error, enga\u00f1o o confusi\u00f3n a los usuarios, al difundir informaci\u00f3n incompleta e inexacta sobre las condiciones de acceso al servicio de internet fijo con tarifa social.\u00a0<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignleft  wp-image-8518\" src=\"https:\/\/contrastes.com.co\/digital\/wp-content\/uploads\/2022\/03\/c-capitular.png\" alt=\"c capitular\" width=\"69\" height=\"69\" \/>on una multa de 2.463 millones de pesos la <strong>Superintendencia de Industria y Comercio (SIC)<\/strong> sancion\u00f3 a la compa\u00f1\u00eda de <strong>Comunicaci\u00f3n Celular S.A Comcel S.A<\/strong>, Claro, tras comprobar que la empresa incurri\u00f3 en publicidad enga\u00f1osa. De acuerdo con la Super, la compa\u00f1\u00eda indujo en error, enga\u00f1o o confusi\u00f3n a los usuarios, al difundir informaci\u00f3n incompleta e inexacta sobre las condiciones de acceso al servicio de internet fijo con tarifa social.<\/p>\n<p>Igualmente, se pudo establecer que el operador no cumpl\u00eda con la obligaci\u00f3n de divulgar la informaci\u00f3n de la oferta, como estaba dirigida a ciudadanos de estratos 1 y 2 y a beneficiarios de la Ley 1699 de 2013 que corresponden a pensionados de la Fuerza P\u00fablica con discapacidad y los sobrevivientes de integrantes de las Fuerzas militares o Polic\u00eda Nacional, fallecidos por hechos o actos ocurridos por causa y raz\u00f3n del servicio o en combate.<\/p>\n<p>Dicha publicidad solamente est\u00e1 dirigida a usuarios nuevos, es decir, que el titular y los miembros de su n\u00facleo familiar no hubieran contado con servicio de internet fijo dentro de los seis meses anteriores.<\/p>\n<p>Tambi\u00e9n la SuperIndustria determin\u00f3 que las tarifas fijas del servicio de internet fijo que correspond\u00edan a $8.613 para estrato 1 y $19.074 para estrato 2.<\/p>\n<p>Con la omisi\u00f3n de la informaci\u00f3n se indujo en error a la ciudadan\u00eda, pues no difundi\u00f3 informaci\u00f3n esencial y determinante para que los usuarios tuvieran los elementos de juicio suficientes para tomar una decisi\u00f3n de consumo razonable.<\/p>\n<p>De otra parte, la Superintendencia de Industria y Comercio, a partir del an\u00e1lisis de las evidencias, pudo establecer que Claro estaba condicionando el acceso de las tarifas sociales a la suscripci\u00f3n de contratos empaquetados, circunstancia que terminaba por confundir a los potenciales beneficiarios del servicio de internet fijo con tarifas sociales, pues, \u00abal no ofrecerlo de manera individual \u2013tal cual lo garantizan los contratos de aporte firmados entre el MinTIC y Claro-, se indujo en error, enga\u00f1o y\/o confusi\u00f3n a los ciudadanos que pretend\u00edan adquirir este servicio en las condiciones ya planteadas\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una multa de 2.463 millones de pesos la Superintendencia de Industria y Comercio (SIC) sancion\u00f3 a la compa\u00f1\u00eda de Comunicaci\u00f3n Celular S.A Comcel S.A, Claro, tras comprobar que la empresa incurri\u00f3 en publicidad enga\u00f1osa. De acuerdo con la Super, la compa\u00f1\u00eda indujo en error, enga\u00f1o o confusi\u00f3n a los usuarios, al difundir informaci\u00f3n incompleta e inexacta sobre las condiciones de acceso al servicio de internet fijo con tarifa social.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":10758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,141,6552],"tags":[6549,6550,6386,5505,6551,4292],"class_list":["post-10757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pais","category-tecnologia","category-telecomunicaciones-e-internet","tag-claro","tag-comunicacion-celular-s-a-comcel-s-a","tag-multa","tag-sancion","tag-servicio-de-internet-fijo-con-tarifa-social","tag-superintendencia-de-industria-y-comercio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIC sancion\u00f3 con multa de $2.463 millones a Claro por publicidad enga\u00f1osa - Constrastes<\/title>\n<meta name=\"description\" content=\"Con una multa de 2.463 millones de pesos la Superintendencia de Industria y Comercio (SIC) sancion\u00f3 a la compa\u00f1\u00eda de Comunicaci\u00f3n Celular S.A Comcel S.A, Claro, tras comprobar que la empresa incurri\u00f3 en publicidad enga\u00f1osa. 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